To sell a product, you need more than just desire. After receiving a technological engineer’s diploma from the Technion, perhaps the seller began working as a technologist for some stingy owner and became disillusioned with the salary conditions. Nevertheless, he managed to pay attention to one fact during his employment as a production engineer: the owner does not skimp on the purchase of high-quality equipment and tooling (it’s not out of generosity, but from what -this requirement is under the competition of the quality of the work performed in the struggle for the customers of the products), this case was the impetus, having decided to try his luck in commerce to sell technical equipment, he got into the path, finding his niche.